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Tanzania

Desktop Publishing - a Home Business with Incredible Potential

  • Desktop publishing is a business that is offers real opportunities to make a significant income from home. If you learn the basics of starting this home business, then it may well be your ticket to success. There are thousands of individuals worldwide who are able to make the equivalent of full-time income or more working part-time from home.

  • In basic terms, desktop publishing offers a new way to publish documents – using desktop computers instead of traditional methods that involve mechanical, real metal type, and scissors and glue. The desktop computer has revolutionised the publishing industry which in turn offers an incredible business opportunity.

Market for Desktop Publishing is Growing Exponentially

  • According to recent estimates by business consulting firms the desktop publishing market has grown exponentially in the last 20-30 years and there is no end in sight. A key opportunity of this business is the basic fact that there are still millions of potential clients who do not even realise that they could use a desktop publishing service.

  • In basic terms, desktop publishing offers a new way to publish documents – using desktop computers instead of traditional methods that involve mechanical, real metal type, and scissors and glue. The desktop computer has revolutionised the publishing industry which in turn offers an incredible business opportunity.

Identifying Your Market Niche

  • The secret to building a successful home-based business is to identify a niche that you’re passionate about and where you can excel. The choice of niche will depend on the existing desktop publishing marketplace including the kinds of services and prices offered together with your competition. Bruce Gehweiler, in his book "Profitable Publishing" identified a number of possible niches for a desktop publishing business which include:

  • 1. Layout and typography. One area that you could focus on is the specialised field of typography, which is the design of typefaces from calligraphy to the ever-developing use of digital type. You could create letterforms or select typefaces and arrange them on a page layout. This niche would be ideal for detail-oriented individuals as well as those with a great eye for page layout, proof-reading and editing.

  • 2. Graphic design. For those with design skills and knowledge of desktop publishing software, you can focus on the graphic design niche. This involves communicating a client’s message by design appropriate logos, brochures, graphics, posters, newsletters, signs as well as other forms of visual communication.

  • 3. Fast service. Another strategy for breaking into the crowded desktop publishing market is to focus on providing speedy turnaround time. Many clients need to have their materials (brochures, newsletters, etc.) as quickly as possible. You can market your business as the service that delivers high quality work in the shortest possible time.

How to Operate Your Business

  • With computers now be as much a part of our lives as cars, more and more individuals have the basic knowledge to get started in a desktop publishing business. Although books, operating manuals and classroom tutorials will be helpful, the most effective way to learn is through practice. A basic knowledge of most software programs, including desktop publishing software can be acquired in about 20 hours. To become truly proficient will take about 2-3 months.

  • As a home-based business, it is important to remember that you may still be receiving clients so it’s important that the home-office is well kept and presentable. You will need to consider also monthly expenses to cover office supplies, the creation of your sales material, advertising and postage. You should also have a second telephone line just for your home business to ensure that calls are answered professionally.

  • As you expand and require assistance to carry the workload consider hiring "outside contractors" instead of employees. There are many individuals who have the knowledge and equipment to free-lance with desktop publishing. You will be saving the various benefits that are required to pay to employees and which average about 20 - 30% of salary.
















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